Presentation, Presentation, Presentation
If you have someone coming for a viewing that’s a great sign. It means that they have read about your property, probably know the area it is in, have even seen a picture of it on the Internet or in the newspaper, know the price range and are still very interested.
It is now up to you to perfect your presentation of the home and help to close the deal. Take time for a quick run round with the duster to make sure your newly spring cleaned and pristine property is still perfect.
Lighten Up & Heat Up
There is nothing more depressing than walking into a dark and dingy house. It shouts out all the wrong messages to buyers. Get rid of dirty net curtains and the brown 1970s décor, cut back plants that overhang windows and place lit lamps in rooms when people come around to view.
Maximising the light in your home makes it feel more welcoming and seem bigger.
The winter months are cold and often grey and there is nothing more off putting for buyers than feeling they have entered a cold and unwelcoming space. Before a viewing, put on the heat pump or light the fire. Make your house feel warm and cosy as it makes buyers feel more secure.
Open Homes Are Good
It’s a good idea to have open homes on fixed days for any potential buyers to have a look-see. Having a set viewing time gives buyers from out of town time to get to see the neighbourhood too. If there is a lot of interest in your property, an open home can also be motivating for potential buyers, if they see other buyers are also very keen. While there are some security issues associated with opening up your home in this way, and you can be sure some of your nosey neighbours will pop in for a look as well, it can be a positive approach to marketing your home.
Know Your Market and Dress Accordingly
If your property is likely to appeal to an executive couple, dress it up appropriately – for example, hire in some more modern furniture and put yours into storage while the property is for sale.
If you have a family home, maximise the bedroom space – put unnecessary furniture into storage, get the kids to minimize their clutter.